Bee Fit Foods
Growth & Lifetime Value Report
Prepared by Brandpeneur
Last 30 days · through 20 Jul 2026
The last 30 days
What the ads did, 21 Jun – 20 Jul.
$5.4k
Ad spend
$19.9k
Revenue
3.67x
ROAS
153
Purchases
59
New customers
Your customers are worth 3x their first order
$111
Avg first order
3.1x
Orders per customer
$345
Lifetime value
Across 6,403 customers, a first order averages $111 but each customer comes back to order 3.1 times, worth $345 over their lifetime. The ad account is only ever judged on that first $111 — it never sees the other $234.
What this month's spend actually built
59
New customers
$92
Cost per new customer
$20.3k
Lifetime value built
3.75x
True ROAS (lifetime)
$5.4k of spend acquired 59 new customers at about $92 each. At their $345 lifetime value that is $20.3k of customer value — $8.1k in gross profit at your 40% margin. And that credits every dollar of spend to new customers only, before counting the repeat orders the same ads drove from existing ones.
You need far less ROAS than it looks
On the first order alone, 40% margin means you break even at 2.5x. But because customers reorder 3.1 times, you actually break even at just 0.8x. You are running at 3.67x — more than 4x above the point where this spend turns a profit.
A lower ROAS at higher spend still means more money
| Month | Spend | Revenue | ROAS |
|---|---|---|---|
| May | $2,697 | $11,255 | 4.17x |
| June | $5,338 | $17,041 | 3.19x |
| July (so far) | $3,742 | $13,073 | 3.49x |
May ran 4.17x, June 3.19x. That looks like a drop, but spend nearly doubled and revenue rose from $11.3k to $17.0k. A lower ratio on a bigger number is still more customers and more lifetime value, not less money. July is only part-way through the month, so it is not comparable to a full one yet.
Prepared by Brandpeneur for Bee Fit Foods · Ad data from Meta, customer data from Shopify · Margin per client estimate